 NPD, EPD & Innovation
In highly competitive mature markets, we help our clients create or re-invigorate products to improve market share and visibility. To do so, we have to place the consumer context at the heart of our thinking - we need to understand how consumers behave at a macro level in order to identify how clients might create new products and services which best suit their (as yet) unmet needs.
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Sensitive Issues
Many areas which need investigation can be very sensitive and it can prove difficult to learn what consumers really think or need rather than what they say they want or need. By using a personable, convivial and empathetic approach together with various projective techniques, we can cut through superficial, easy responses to the underlying truths.
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| Brands from the inside out
We look at brands as holistic entities. We understand the importance of everything that impacts on brands and how they can affect the way brands are perceived in the marketplace. Employees, suppliers, owners, competitors as well as consumers all have a voice.
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Pitch
We frequently work with agencies, giving them the insight and knowledge platform to help them win new business, always within limited timing and budget constraints. This is no empty promise - in our first year alone we helped one agency add £25m in billings. |
| Segmentation Studies
Who is out there? What do they want? What do they buy? How can they be reached? By understanding these issues, we can help brands maintain their relevance and appeal in fast moving markets with dynamic audiences.
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Concept Testing
When clients or agencies have developed a few ideas, we help them identify the best ways forward. In this, our role goes beyond the merely evaluative - in gaining the consumer insight we can often generate thinking which can take us into new areas. |
| Motivational Coaching
We can help clients re-motivate those employees who are beginning to feel slightly disenchanted, helping them channel their energies more creatively and effectively and deliver better results for the brand.
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Marketing Mix
In an age of media fragmentation and increasingly media savvy consumers, we help clients identify how best to communicate to their audience, which channels they need to use and how to use them most effectively.
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